Privacy Policy

Last updated: 21 August 2026

MARLII LAB, ABN 54 641 805 544 (“MARLII LAB”, “we”, “us” or “our”), respects your privacy and is committed to handling your personal information carefully, transparently and responsibly.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you:

  • visit or interact with marliilab.com.au;
  • make an enquiry;
  • book an appointment or private viewing;
  • purchase or commission jewellery from us;
  • communicate with us by email, telephone, WhatsApp, social media or another channel;
  • subscribe to our communications;
  • interact with our advertisements; or
  • otherwise engage with MARLII LAB.

This policy applies to clients and prospective clients in Australia and internationally, including the United Kingdom.

1. Who We Are

MARLII LAB is an Australian fine-jewellery house specialising in made-to-order engagement rings, wedding rings, bespoke jewellery and individually selected natural and laboratory-grown diamonds.

MARLII LAB
ABN 54 641 805 544
191A Victoria Square, Adelaide SA 5000, Australia
Email: hello@marliilab.com

For privacy-related enquiries, requests or complaints, please contact us using the email address above.

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Information you provide directly

We may collect:

  • your name;
  • email address;
  • telephone or WhatsApp number;
  • city, country and location;
  • billing and delivery address;
  • appointment preferences;
  • ring size;
  • jewellery, stone and design preferences;
  • preferred stone shape;
  • natural or laboratory-grown diamond preference;
  • indicative budget;
  • intended purchase timing;
  • wedding or required-by date;
  • information you provide about a partner or intended wearer;
  • enquiry and consultation notes;
  • photographs, inspiration images or other files you choose to send us;
  • correspondence with our team;
  • order, quotation, invoice and payment information;
  • delivery and fulfilment information;
  • repair, resizing, warranty and aftercare information;
  • feedback, reviews and complaint information; and
  • marketing preferences.

Please avoid providing sensitive personal information unless it is genuinely necessary for us to assist you.

Payment information

Payments may be processed by third-party payment providers.

MARLII LAB generally does not directly store complete credit-card details. Payment processors may collect and process payment information in accordance with their own privacy policies and security standards.

Information collected automatically

When you use our website, we and our service providers may automatically collect information including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • approximate location;
  • pages viewed;
  • links clicked;
  • referring website;
  • time spent on pages;
  • website interactions;
  • enquiry or booking activity;
  • advertising interactions;
  • cookie and device identifiers; and
  • information about how you arrived at and moved through our website.

This information may be collected through cookies, pixels, server-side technologies and similar tools.

3. How We Collect Personal Information

We may collect information:

  • directly from you;
  • through our website and enquiry forms;
  • when you book an appointment or private viewing;
  • through Shopify;
  • through our appointment-booking systems;
  • through email, telephone or WhatsApp;
  • through Instagram, Facebook, TikTok, Pinterest or other social platforms;
  • when you interact with a MARLII LAB advertisement;
  • through Meta lead forms or other advertising platforms;
  • through analytics and advertising technologies;
  • through payment providers;
  • from delivery and logistics providers;
  • from someone acting on your behalf; or
  • from publicly available information where appropriate and lawful.

Our website also uses security and anti-spam technologies, including hCaptcha, which may process information in accordance with its own privacy terms.

4. How We Use Your Information

We may use your personal information to:

Enquiries and consultations

  • respond to your enquiry;
  • understand what you are looking for;
  • recommend suitable diamonds, gemstones, settings or design directions;
  • prepare a personalised stone or setting shortlist;
  • arrange virtual or in-person appointments;
  • arrange private viewings;
  • provide quotations and proposals;
  • communicate about your enquiry; and
  • follow up where you have expressed an interest in working with us.

Orders and services

  • create and manage your order;
  • source stones;
  • prepare designs;
  • manufacture or commission jewellery;
  • process payments;
  • provide order updates;
  • arrange insured delivery;
  • provide resizing, repair, warranty and aftercare services;
  • maintain records relating to your jewellery; and
  • meet our contractual and legal obligations.

Website and business operations

  • operate, maintain and improve our website;
  • understand how people use our website;
  • identify technical problems;
  • prevent fraud, spam and misuse;
  • maintain security;
  • improve our services, client experience and product offering;
  • perform internal reporting and analysis; and
  • maintain accurate business and financial records.

Advertising and measurement

Where permitted by law, we may use information about website activity, enquiries and advertising interactions to:

  • measure the effectiveness of our advertising;
  • understand which campaigns or advertisements generated an enquiry;
  • create or refine advertising audiences;
  • avoid repeatedly advertising to existing clients or people who have already enquired;
  • understand the quality of enquiries generated by advertising;
  • attribute enquiries, appointments and sales to marketing activity; and
  • improve future advertising.

This may involve platforms such as Meta, including Facebook and Instagram, and analytics providers such as Google.

5. Meta Pixel, Conversions API and Advertising

We use, or may use, Meta business tools including the Meta Pixel and Conversions API.

These technologies help us understand whether someone who saw or interacted with an advertisement later visited our website, submitted an enquiry, booked an appointment or completed another relevant action.

Depending on your interaction with us and your privacy choices, information shared with Meta may include:

  • website events;
  • page interactions;
  • enquiry or conversion events;
  • browser and device identifiers;
  • IP address;
  • advertising identifiers;
  • hashed contact information, such as an email address or phone number; and
  • campaign and attribution information.

Where browser and server events relate to the same action, we may use a shared event identifier to help prevent duplicate reporting.

We may also send later-stage outcomes—such as whether an enquiry became qualified, an appointment occurred or an order was placed—to advertising platforms for measurement and optimisation where permitted by applicable law.

We do not provide advertising platforms with the private contents of your design consultation simply for advertising purposes.

Meta processes information under its own privacy terms.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies for different purposes.

Necessary cookies

These are required for the website to function, including:

  • security;
  • shopping and checkout functionality;
  • fraud prevention;
  • session management; and
  • website preferences.

Analytics cookies

These help us understand how visitors use our website and where improvements can be made.

Advertising cookies

These may help us:

  • measure advertising;
  • understand conversions;
  • build advertising audiences;
  • limit irrelevant advertising; and
  • show more relevant MARLII LAB advertisements.

Functional cookies

These may remember preferences or support additional website functionality.

Where required by applicable law, including for visitors in the United Kingdom, we will request consent before using non-essential cookies or similar advertising technologies.

You can manage your preferences through our cookie-consent tools where available and through your browser settings.

Disabling certain cookies may affect some website functionality.

7. Our Legal Bases for Processing

Where privacy law requires us to identify a legal basis for processing personal information, including under UK data-protection law, we may rely on:

Contract

Where processing is necessary to:

  • respond to steps you ask us to take before entering into a contract;
  • prepare a quotation;
  • manage your order;
  • manufacture or deliver your jewellery; or
  • provide aftercare.

Legitimate interests

Where reasonably necessary for our legitimate business interests, including:

  • responding to enquiries;
  • maintaining client relationships;
  • improving our website and services;
  • maintaining security;
  • measuring business performance;
  • preventing fraud; and
  • understanding the effectiveness of our marketing.

We balance these interests against your privacy rights.

Consent

We may rely on your consent for:

  • certain marketing communications;
  • non-essential cookies;
  • certain advertising technologies; or
  • other processing where consent is required by law.

You can withdraw consent at any time.

Legal obligations

We may process information where required to comply with:

  • tax;
  • accounting;
  • consumer;
  • regulatory;
  • court; or
  • other legal obligations.

8. Marketing Communications

If you subscribe to MARLII LAB communications, request studio updates or otherwise consent to marketing, we may send you information about:

  • new work;
  • private viewings;
  • appointments;
  • journal or studio updates;
  • jewellery releases; and
  • other MARLII LAB news.

You can unsubscribe at any time using the unsubscribe link included in marketing emails or by contacting:

hello@marliilab.com

Unsubscribing from marketing does not prevent us from sending necessary service communications relating to an active enquiry, appointment or order.

9. Who We Share Information With

We may disclose personal information only where reasonably necessary to operate our business or provide our services.

Recipients may include:

  • Shopify and ecommerce-service providers;
  • website hosting and technology providers;
  • payment processors;
  • Meta, including Facebook and Instagram;
  • analytics providers;
  • CRM and client-management providers;
  • email and communications providers;
  • appointment-scheduling providers;
  • fraud-prevention and security providers;
  • jewellers, workshops, stone suppliers and production partners where necessary to fulfil your commission;
  • insured couriers, customs agents and logistics providers;
  • professional advisers, including accountants, lawyers and insurers;
  • regulators, courts, government agencies or law-enforcement bodies where legally required; and
  • other service providers necessary to operate MARLII LAB.

We aim to provide service providers only with the information reasonably required for their role.

We do not sell your personal information for money.

Certain uses of advertising technologies may be classified as a “sale”, “sharing”, targeted advertising or similar activity under some privacy laws even where no money changes hands. Where applicable, we provide any rights or choices required by those laws.

10. International Transfers

MARLII LAB operates from Australia and works with clients and service providers internationally.

As a result, personal information may be processed or stored in countries other than the country in which you live, including Australia, the United Kingdom, the United States and countries in which our technology, payment, production or logistics providers operate.

Privacy protections may differ between jurisdictions.

Where required by applicable law, we take reasonable steps to ensure appropriate safeguards are used when personal information is transferred internationally.

11. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • manage an active enquiry;
  • maintain the history of a jewellery commission;
  • provide warranty and aftercare;
  • maintain client-service records;
  • comply with accounting, tax and legal requirements;
  • resolve disputes;
  • prevent fraud; and
  • establish, exercise or defend legal claims.

Retention periods vary depending on the type of information and our legal obligations.

When information is no longer reasonably required, we may securely delete, destroy or anonymise it.

12. Security

We take reasonable administrative, technical and organisational steps to protect personal information from:

  • loss;
  • misuse;
  • unauthorised access;
  • alteration;
  • disclosure; and
  • destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a data breach that requires notification under applicable law, we will take the steps required by that law.

13. Your Privacy Rights

Your rights depend on where you live.

Australia

Depending on applicable Australian privacy law, you may have rights to:

  • request access to personal information we hold about you;
  • request correction of inaccurate information;
  • make a privacy complaint; and
  • withdraw consent to direct marketing.

United Kingdom

If UK data-protection law applies to you, you may have rights to:

  • access your personal data;
  • correct inaccurate or incomplete personal data;
  • request deletion of personal data in certain circumstances;
  • restrict processing;
  • object to certain processing;
  • receive certain information in a portable format;
  • withdraw consent where processing relies on consent; and
  • object to direct marketing at any time.

You may also have the right to complain to the UK Information Commissioner’s Office (ICO).

Other jurisdictions

You may have additional rights under the privacy laws that apply where you live.

To exercise a privacy right, contact:

hello@marliilab.com

We may need to verify your identity before fulfilling certain requests.

There is generally no charge for making a privacy request, although applicable law may permit a reasonable fee in limited circumstances.

14. Automated Decision-Making

We may use technology to assist with advertising, analytics, enquiry prioritisation and internal lead management.

However, MARLII LAB does not ordinarily make decisions producing legal or similarly significant effects about clients solely through automated processing.

Jewellery recommendations, stone selection, design decisions and client consultations remain human-led.

15. Information About Other People

You may sometimes provide information about another person, for example:

  • your partner;
  • the intended wearer;
  • a gift recipient; or
  • someone attending an appointment with you.

Please only provide another person’s information where you are authorised to do so and where it is reasonably necessary.

16. Children’s Privacy

MARLII LAB’s website and services are not directed to children.

We do not knowingly seek to collect personal information from children for marketing or jewellery-purchasing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us.

17. Third-Party Websites and Platforms

Our website may contain links to external websites, social-media platforms, payment providers or other services.

Those organisations operate under their own privacy policies and practices. MARLII LAB is not responsible for the privacy practices of third-party websites that we do not control.

We encourage you to review their privacy information where relevant.

18. Privacy Complaints

If you have a concern about how MARLII LAB has handled your personal information, please contact us first at:

hello@marliilab.com

Please include enough information for us to understand and investigate your concern.

We will aim to acknowledge and investigate privacy complaints within a reasonable period.

If you are not satisfied with our response, you may have the right to contact the relevant privacy regulator in your jurisdiction.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our services;
  • changes to our website or technology;
  • changes to the service providers we use;
  • changes to our advertising or analytics practices; or
  • changes in applicable law.

The current version will be published on this page with the date it was last updated.

We encourage you to review this policy periodically.

20. Contact Us

For questions, requests or complaints concerning privacy, please contact:

MARLII LAB
ABN 54 641 805 544
191A Victoria Square, Adelaide SA 5000, Australia

Email: hello@marliilab.com