1. GENERAL INFORMATION

MARLII LAB ("MARLII LAB" or "we" or "us" or "our") is committed to respecting the privacy of everyone ("user" or "you" or "Site's visitor") who uses our website at thesouthernwordsmith.com/, as well as other online or device applications related or connected thereto (collectively, the "Site").

 The following Privacy Policy ("Privacy Notice") is intended to advise you, the Site's user, about MARLII LAB's collection or gathering of personal information. MARLII LAB may garner or collect information about you, the user, connected to your use of the Site. It also is intended to explain the circumstances under which MARLII LAB will use and disclose that personal information and your rights in relation to the personal information gathered.

Please remember, if the use of the Site is unlawful in your jurisdiction, please do not continue using it.

Company Information
MARLII LAB
9/155 King William Road
Hyde Park 5061
Email: hello@marliilab.com

2. HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

MARLII LAB collects personal information when users browse or subscribe to the Site. Data is also gathered when contacting us through social media or other web forms. By using this Site, you agree to share this personal information voluntarily. "Personal information or data" is any information associated with an identifiable living individual. 

The personal data we may collect includes:
- Identification information such as your legal name and date of birth.
- Contact information, including phone numbers, email addresses, and billing/shipping addresses.
- Data regarding products or services purchased, ordered, or inquired about previously.
- Information about payment types, including credit/debit card details, banking specifics, or data from other acceptable payment forms, including but not limited to Afterpay, Paypal, or Klarna. 
- Feedback or complaint information and details of any returned products, refunds processed. 
- Identifiable information from social media or video sharing sites such as Instagram, LinkedIn, Facebook, and Youtube. This data may include your profile picture, username, handle, likes, location, and friend list.

This personal data also includes assortments of information automatically gathered. This collection can include the user's Internet Protocol (IP) address, browser type, and operating system, as well as the previous Site location just prior to, while utilizing, and directly leaving the Site. Other automatically collected data may also include certain technical aspects of the browser and computer and the user's browsing habits, all of which may be gathered through the use of cookies. 

MARLII LAB may analyze all types of personal information collected from or about users to help us better understand how the Site is used and how to make them better. By identifying any patterns and usage trends, MARLII LAB can more suitably design the Site to improve users' experiences in terms of content and ease of use. Occasionally, MARLII LAB may also release the anonymized data collected from the users in aggregate forms, such as by producing a report on trends and patterns of the Site's usage.

When we believe disclosure is appropriate or otherwise necessary, we may release collected information:
- To assist in the investigation, prevention, or other actions regarding illegal activity, possible fraud, or other cases of wrongdoing.
- To reasonably comply with all applicable laws or in response to a formal subpoena or similar legal investigative demand, or any court order or cooperation request from a law enforcement official or other governing agency.
- To construct, defend, protect and exercise the legal rights, property, or safety of MARLII LAB, our users, our employees, or others, or to safeguard against all lawful claims.
- To enforce our Terms of Use or other policies and agreements.
- Any other purpose or intention otherwise mandated by government or law. 

In such instances, we may raise any legal objections or waive any legal right. We will notify you if permitted before making such disclosures.

MARLII LAB reserves the right to turn over all information we possess to another organization in the event of an acquisition, merger, bankruptcy, or any other sale of all or a portion of MARLII LAB's assets. Unless otherwise ordered by a bankruptcy or other court, the use and release of all information transferred will remain subject to this Privacy Notice unless you are given notice of a new privacy policy and are presented with an opportunity to opt out of it.

3. WHEN DO WE SHARE YOUR PERSONAL INFORMATION?

General Provisions - 
MARLII LAB contractually prohibits its contractors, affiliates, vendors, and suppliers from disclosing any personal information received from MARLII LAB other than in compliance with this Privacy Policy. Third parties include advertisers, games providers, utilities, widgets, or any other third-party applications accessible through the Site. MARLII LAB does not own or control third-party websites and applications accessed through the Site. Therefore, this Privacy Policy is not applicable to any personal information provided to or data gathered by those third parties operating them. Before visiting or using a third-party application through a link on the Site, or by any other route, and prior to offering any identifying information to any third party, users should be aware of the practices and privacy policies of those responsible for such Sites or applications. Users should, at their discretion, take steps to protect their privacy when interacting with or providing personal information to any third party. 

Third-Party Advertisers - 
MARLII LAB may use third-party advertising companies to serve ads when you visit the Site. These companies may use data from your visit contained in Cookies to provide personalized advertisements for products and services that may interest you. 

Users can opt out of several third-party ad servers and networks' Cookies simultaneously by using a tool from the Network Advertising Initiative. For more in-depth information about this practice, and to learn about your choices regarding the personal information used by these entities, please follow the following links:
- http://networkadvertising.org/managing/opt_out.asp
- http://preferences-mgr.truste.com/
- http://www.aboutads.info/choices/

Analytics - 
MARLII LAB may utilize Google and other third-party vendors who use first-party (Google Analytics) and third-party (DoubleClick) cookies together to inform, optimize and present ads based on your previous activity on the Site. This use includes Google Analytics for Display Advertising. The identifying information collected can be used to analyze and track data, determine content popularity, and better understand online activity. If you do not want any personal data collected to be used by Google Analytics, you can opt out via an installation to your web browser found at (https://tools.google.com/dlpage/gaoptout/) You can also find opt-out options for Google Analytics for Display Advertising or the Google Display Network by using Google's Ads Settings (www.google.com/settings/ads).

Social Media - 
You may have the option to connect a social media site account to your account on the Site for purposes such as logging in, uploading personal information, or enabling some features on the Site. When using your social network credentials to log in, we may collect the personal data deemed publicly available on the social networking site. This data can include your name, username, gender, age, locale, profile picture, cover photo, friend list, or any other information you have made public. After connecting these social networks, other users may also be able to see information such as the size of your network and common friends. We will never send your personal account information to any connected site without informing you first. Depending on each Site, you may be allowed to control the privacy settings regarding your personal information on their system; our collection of such information will always follow those selected controls and permissions. This feature is subject to continual alteration and improvement by MARLII LAB and each social networking site involved. Therefore, available features and information shared are subject to change. Updated information will be made available in our most recent Privacy Notice.

Using some hyperlinks on the Site will redirect you to a social network once you click on the respective link. However, if you click on a plug-in, such as Facebook's "Like" button or Twitter's "tweet" button, that social network's plug-in will activate and connect your browser directly to that provider's servers. None of your data will send via the social network's plug-ins if you do not use these buttons. For example, imagine the scenario where you click on Facebook's "Like" button on the Site. Facebook will then receive details about the IP address, browser version, screen resolution, and operating system for the device you use to access the Site. Privacy protection settings can be found on the websites of these social networks and are not within our control.

Third-Party Service Providers - 
Your name, email address, and other contact information may be shared with our authorized service providers that perform some services on behalf of MARLII LAB. Such services may include fulfilling orders, providing customer support and marketing management assistance, conducting sales and business analysis, maintaining the Site's functionality, and supporting surveys, sweepstakes, contests, or other features offered through the Site. 

We also disclose your name, contact information, and credit card or banking information with the authorized service providers and payment processing systems. Such service providers have access to the personal information needed to perform their functions but are not authorized to share or use such information for any other purpose. You can contact us to learn more details or obtain a current list of our providers.

If you have chosen to opt-in to receiving marketing correspondence from us, you consent to allow MARLII LAB to provide your personal information to third parties who may contact you directly about additional goods and services. To remove your personal information from future marketing communication, you can:
- Email us at hello@marliilab.com.
- Click on the unsubscribe button in our emails to opt out of future correspondence.

4. SECURITY

It is essential to protect the security of your personal information. MARLII LAB utilizes personnel, electronic, and physical measures to protect your data from theft, alteration, or misuse. However, please be aware that even with the best security measures, we cannot eliminate all risks completely. We cannot ensure that only authorized persons will view your identifiable data. MARLII LAB is not responsible for the circumvention of any security measures or privacy settings by third parties.

We are committed to safeguarding all personal information on our Site. However, it is also your responsibility to help maintain the security of your account by keeping your password and computer/mobile device access confidential. If you have an account with MARLII LAB and believe someone has gained unauthorized access to it, you should change your password as soon as possible. If you lose control of your account, you should notify us immediately so that we may take the necessary procedural steps to secure it in a timely manner.

5. COMPLAINTS

Please direct any questions about this Privacy Notice or concerns regarding the handling of your personal information to MARLII LAB using the contact information at the bottom of this document.

Our Privacy Officer will address any complaints pertaining to privacy and should be contacted using the previously mentioned contact methods.
- We will first evaluate the issue to determine if simple or immediate steps can be taken to resolve the complaint.
- The complaint will then be investigated thoroughly. We may ask you to provide additional important details about the problem, and the outcome you feel is appropriate.
- Next, we will collect pertinent facts, locate and review relevant documentation, and discuss the situation with affected or involved individuals.

We always aim to investigate and respond to a complaint within a reasonable timeframe, usually within 30 days of receiving the complaint. However, in cases with more complex scenarios, we will notify you when our investigation may take longer.

If you are unsatisfied with MARLII LAB's response concerning your complaint, you can then file a complaint through the Office of the Australian Information Commissioner (OAIC). The OAIC may be contacted by telephone at 1300 363 992 or via contact details listed on the website www.oaic.gov.au.

6. PRIVACY RIGHTS - EU, UK, & OTHER USERS

 Users in the European Union (EU), United Kingdom (UK), Norway, Lichtenstein, Switzerland, or Iceland have certain additional data protection rights per local legislation.

Depending on your location, these additional rights may include:

The right to request information. Get details about who is processing your information and how it is being collected; the purpose of the electronic data processing and the categories of personal information being processed; the intended recipients (or types of recipients) who may receive the identifying information; and the anticipated duration or timeframe of retention for the personal data. You can also request information about your rights regarding the rectification or erasure of your information, restriction (or objection) to processing your information, and filing a complaint in the EU or the UK with a data protection supervisory authority (DPSA).

Following your request, we will make the applicable changes within a reasonable time frame, typically within one month. If the request for access requires considerable time and expense on our part, MARLII LAB reserves the right to charge a reasonable fee for providing you with the information. 

The right to request rectification. You can request access to your personal information and can also ask us to correct any out-of-date, incorrect, misleading, or incomplete information. You can make changes to personal information by accessing and editing your account on our Site, or you can contact us to submit a change request. Such requests should be made in writing using the Following your request, we will make the applicable changes within a reasonable time frame, typically within one month. If the request for access requires considerable time and expense on our part, MARLII LAB reserves the right to charge a reasonable fee for providing you with the information. 

MARLII LAB may deny access or decline a request for correction only in the circumstances set forth by the Privacy Act. If your access or correction request is refused, we will provide you with a written explanation regarding the decision

The right to restrict processing. Under some circumstances, you can request for MARLII LAB to restrict the use of your personal information. In such cases, we will not use or divulge your personal information while it is restricted. We will respond to your restriction requests within one month.

The right to oppose processing.You can object to the processing of your identifiable information in the following instances: (i) for direct marketing purposes; (ii) when pertaining to scientific or historical research and for statistical purposes; or (iii) when processing is based on the grounds of the public's interest or our legitimate interests.

We will respond to any objection requests within one month. In a circumstance where MARLII LAB is not required to cease the processing and collection of your personal information, we will provide you with an explanation in writing.

The right to erasure. You can request for us to erase personal information collected for a purpose that is no longer necessary or, for example, you have successfully exercised your right to object to processing your information.

We will respond to erasure requests within one month. If there are legal or other reasons to retain your personal information, we will provide you with a written explanation.

The right to data portability. If requested, we can provide you with a copy of the collected personal information or transfer that data to another entity. We must provide the data in an electronic format so that you may reuse it effectively.

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If MARLII LAB relies on specific permissions to process your personal information, you have the right to withdraw that consent; however, this will not alter the validity of the processed information prior to withdrawal. 

To exercise your aforementioned rights, please refer to the contact details at the bottom of this Privacy Notice. MARLII LAB has 30 days to respond to your request.

 Please note that you can contact your local DPSA with complaints if you are unsatisfied or have concerns about MARLII LAB's handling of your personal information.

EU supervisory authorities list http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

The UK data protection authority is the Information Commissioner's Office (https://ico.org.uk). 

Switzerland supervisory authority: https://www.edoeb.admin.ch/edoeb/en/home.html.

Any questions or comments regarding your privacy rights should be directed to MARLII LAB via the contact information at the end of the Privacy Notice.

7. PRIVACY RIGHTS - CALIFORNIA USERS

Per the California Consumer Privacy Act (CCPA), California residents can exercise the following rights:

The Right to Know. You can request a copy of the information we have collected about you over the past 12 months. You can also request details about how we collect, use, disclose, and sell that information. MARLII LAB does not share any personal information with third parties for direct marketing purposes without your consent.

Right to Deletion. You can request for us to delete any or all of your identifiable information. If your personal information is deleted, you will permanently lose access to your data and/or your account on our Site.

Your request to delete may be denied as permitted by applicable law or for business purposes, including, but not limited to when personal information is needed to comply with our legal obligations, to meet regulatory requirements, in support of our business operations, to resolve ongoing disputes, to maintain security or to prevent fraud and abuse. MARLII LAB retains anonymized data after your account closure.

Right to Correction. You can update or change your personal account information as you see fit. If you have a Site account, you may update or change your personal information by accessing and editing your Site account. Any other information change requests should be made in writing using the information provided at the end of this Policy Notice. Following your request, we will make the applicable changes within a reasonable time frame, typically within one month. If the request for access requires considerable time and expense on our part, MARLII LAB reserves the right to charge a reasonable fee for providing you with the information.

Right to Opt-Out of the Sale of Information. You can object to the sale of your personal information. We do not sell or rent personal information to third parties. We only share your personal information as described in this Privacy Notice.

Right to Non-Discrimination. MARLII LAB will never discriminate against individuals who choose to exercise any right listed under the CCPA.

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To exercise your aforementioned rights, please refer to the contact details at the bottom of this Privacy Notice. MARLII LAB has 30 days to respond to your request.

 We require identity verification before processing any request. If we are unable to satisfactorily verify your identity, we reserve the right to deny the request. If you authorize another person to make a request on your behalf, we may deny the request if we cannot verify that the individual is authorized to act on your behalf (such as a Power of Attorney). 

Do Not Sell My Personal Information Notice - California Consumer Privacy Act (CCPA)
MARLII LAB has not shared or sold any personal information to third parties for any business or commercial purpose in the preceding twelve (12) months. MARLII LAB will not sell any personal data belonging to Sites' visitors, users, and other consumers in the future. 

 Under 18 years of age
Persons under the age of 18 have the right to request the deletion of any unwanted personal information publicly posted on our Site. To exercise this right, refer to the contact details at the bottom of this Privacy Notice and include your email address associated with your account as well as a statement that you live in California.

"Shine the Light Law"
The "Shine The Light" Law (California Civil Code Section 1798.83) permits residents of California to request and receive details regarding all personal information (if any) we shared with third parties for purposes of direct marketing during the previous calendar year. These reports would include a list of the specifications of identifying information disclosed and the contact information of all third parties that received any such personal data. California residents wanting to exercise this right should refer to the contact details at the bottom of this Privacy Notice and include your email address associated with your account as well as a statement that you live in California.

8. CHILDREN 

The Children's Online Privacy Protection Act ("COPPA") was enacted to safeguard the online privacy of children under the age of 13 years. MARLII LAB does not knowingly gather or maintain any person under 13's personal information unless or except when permitted by applicable law. Anyone providing personal information through the Site affirms that they are at least 13 years of age or older. If we find that personal data has been collected from anyone under 13 years of age, we will take appropriate measures to delete or otherwise remove this personal information. Parents or legal guardians who become aware of any child under 13 accessing the Site should contact MARLII LAB using our contact information at the bottom of this Privacy Notice to have the account terminated and all personal data deleted.

9. DO-NOT-TRACK NOTICE 

 Do not track is a setting preference available within your web browser that informs websites that you do not prefer to be tracked. Please note that MARLII LAB does not support Do Not Track. We will not alter our Site's data collection and use practices or recognize a Do Not Track signal in any manner. 

10. GOVERNING LAW

 Disputes over privacy issues contained within this Privacy Notice shall be governed by the law of South Australia. You also agree to adhere to any limitation on damages included in our Terms of Use and other policies or agreements we may have with you.

11. PRIVACY NOTICE CHANGES

 MARLII LAB may, in its sole discretion, change this Privacy Notice from time to time. All changes to MARLII LAB's Privacy Notice will be exhibited on this page. The newest version's date will be located atop this Privacy Notice. Unless otherwise stated, the current Privacy Notice applies to all relevant personal information and data regarding you and your account. All users should regularly check this page for any Privacy Notice policy changes. MARLII LAB will always post new versions of the Privacy Notice on the Site. At our discretion, MARLII LAB may decide to notify users of changes made to this Privacy Notice via email or other correspondence. As such, users must always maintain and update their contact information.

12. CONTACT

For any questions regarding our Privacy Notice, please contact us

MARLII LAB
9/155 King William Road
Hyde Park 5061
Email: hello@marliilab.com